Redesigning the online grocery experience
for Sultan Center
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
01 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
02 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
03 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
04 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
05 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
06 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
07 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
08 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
09 — The Challenge
A familiar shopping experience that had become difficult to navigate
Sultan Center had been serving customers across Kuwait through its digital shopping experience for several years.
But as the product evolved, the experience had become increasingly difficult to navigate.
Inconsistent interface patterns, unclear hierarchy, a complex checkout flow and gaps in the mobile experience created friction throughout the shopping journey.
The challenge wasn't simply to redesign the interface.We needed to rethink how customers discover, evaluate and purchase products across the entire digital experience.
10 — The Challenge
Product Strategy · UX Research · UX/UI · Design Systems · Design Leadership
Designing experiences, products and systems that make complexity easier to navigate.
Product & UX DesignI work from problem definition and discovery through information architecture, user flows and interaction design. I use research, audits and product insights to turn complex requirements into clear experiences.
Product & UX DesignI work from problem definition and discovery through information architecture, user flows and interaction design. I use research, audits and product insights to turn complex requirements into clear experiences.
Product & UX DesignI work from problem definition and discovery through information architecture, user flows and interaction design. I use research, audits and product insights to turn complex requirements into clear experiences.
Design TrainingsApplied Individual and Corporate Trainings, Internship and Graduation Project Follow-up, One-to-One Mentoring
