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I’m a Product Designer and Design Lead with 16+ years of experience designing digital products and complex service experiences.

I work across product strategy, UX research, interaction design and UI — often taking ownership of the design process from the first problem definition to the final experience.

I’m especially interested in complex products: experiences where user needs, business goals, technology and operational constraints all have to work together.

View selected my work

Reframing a complex travel ecosystem

Tatilsepeti

Travel · OTA · E-commerce

As the sole designer, I led the redesign across web and mobile — from research and product strategy to UX, UI, design foundations and stakeholder alignment.

Role: Design Lead · End-to-end ownership
Scope: Product Strategy · UX Research · UX/UI · Interaction Design

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Redesigning a self-service journey beyond the screen

Pegasus Express Bagaj

Aviation · Airport Experience · Kiosk · Service Design

I led the experience and design process for a complex self-service baggage journey, combining field research, service design and interaction design across kiosk and physical airport touchpoints.
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Role: Design Lead · Project & Design Direction
Scope: UX Research · Service Design · UX · Prototyping · Experience Strategy
UI & Design System: Appcent Design Team

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Making complex enterprise workflows easier to understand

Tübitak - Safir Depo

Enterprise · B2B · UX

Redesigning complex warehouse and inventory workflows by turning operational requirements into clearer, more manageable digital experiences.

Role: Design Lead · Project & Design Direction
Scope: UX Research · Service Design · UX · Prototyping · Experience Strategy
UI & Design System: Appcent Design Team

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Reimagining the online grocery shopping experience

Sultan Center

E-commerce · Grocery · Mobile App · Responsive Web

Redesigning product discovery and purchasing journeys across web and mobile, creating a more consistent and scalable shopping experience.
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Role: Design Lead
Scope: UX Audit · UX Research · UX/UI · Prototyping · Design System

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