I'm a Senior Product Designer with 16 years of experience designing digital products across travel, e-commerce, enterprise and consumer experiences. My background in psychology and sociology has always influenced the way I approach design — starting with people, understanding the problem, and then shaping the right product experience.
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I've always been interested in what makes people choose, struggle, adapt and make decisions.That curiosity naturally found its way into my work as a designer. Over the past 16 years, I've worked across travel, e-commerce, enterprise and consumer products — gradually moving from designing interfaces to shaping experiences, solving product problems and working more closely with product and engineering teams. Today, I enjoy working on products where the problem isn't obvious and the solution isn't just another screen.
